Architecture can mirror human form. With the explosion of blobitecture and the enhanced use of computer generated curvilinear forms, architecture is becoming more sensual, more human, and more stylized. Take for example, the Dolce and Gabbana headquarters in Milan, Italy. While this building doesn’t possess any major “blob” forms, the overall sleek aesthetic and design mirrors its content—a sexy high fashion Italian fashion company.
The use of black, white, metal, and transparent glass gives the building a signature and modern sleekness. Inside, the white walls represent the clean lines and modern aesthetic seen in many buildings today.
Note the dramatic use of lighting in this building as well. Tall spaced louvers, made of opal glass diffuses daylight to give the building a dramatic but feminine softness. Backlighting of staircases and windows enhances the dramatic and sexier display in the evening and night.
Overall, I think that Piuarch did a wonderful job of translating a brand identity into an architectural form that will stand the test of time. The form of the building is modern, feminine, sexy, sleek, and definitely signature.
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