Nathan Shedroff is a pioneer in the new face of design. In his world (and rightly so), the worlds of business, sustainability, and design all combine together as industries are now becoming more interdisciplinary. He is the chair of the MBA Design Strategy program at CCA.
Shedroff is also considered an expert in the field of “experience design”, which focuses on the total experience of design (not just visual).
This lecture for me was touching on many levels because I think that a lot of designers do not focus on sustainability, or the process that their designs hurt the natural cycles of earth. It’s safe to say that this approach to design focuses less on the aesthetic 2D designs to a more well rounded approach to design THINKING in general. Shedroff really touches on these theories through his presentation by communicating to us in very simple terms.
Overall, I found his lecture to be refreshing because he spoke to us, not in frivolous academic language, but on a basic level. His powerpoint presentation itself was very clean and easy to read and understand. I had the opportunity to speak with him after the lecture and, even on a personal level, he still reaches the same effective communication.
No comments:
Post a Comment